Here's what artists who've experienced Secrets of Success have to say:

Lively, engaging, respectful and inspiring. Lots of great practical examples, very positive. I left feeling affirmed and inspired with practical tools to make my business work.  - Shepparton participant.


It has completely changed my attitude. I especially liked the 'crossing the threshold' moment when we make ourselves a promise to change things and visualise ourselves changed.  - Shepparton participant


“It was so far above my expectations of what an arts business seminar was going to be. It focused on the psyche and who you were as a person as the tools of your business rather than spreadsheets, statements and accounting.”

...get your art out of the bedroom...


This engaging hands on seminar will guide you through the business, marketing and audience development skills as they apply to artists. Thrive in a competitive marketplace and learn how to apply your knowledge and resources to develop long-term strategies for your practice.
John Paul Fischbach, the CEO and founder of the Auspicious Arts Incubator, has 20+years of experience transforming artists and arts businesses into successful arts businesses. As an Artistic Director, John Paul has founded and led many notable international theatre companies. His specific skill set reached it's peak when he created a theatre in Calgary, the size and scale of which matches Melbourne's own Malthouse. Having worked with both small and large organisations John Paul is uniquely positioned to address the issues that relate to your theatre arts business.  The incubator has helped hundreds of artists and arts organisations learn the business and marketing skills that have made it possible for them to thrive. 

Success starts Here!

Register to improve your arts business.

Step 1: Choose your City

EOI for future events
Cardinia: BOOK NOWBass Coast: BOOK NOW

Be a successful Artist: 

Get the knowledge, skills and confidence to succeed.

How to turn your creativity into a sustainable career

The money stuff:  get it, manage it, invest in yourself

Manage your time:  balance the art and the business.

Discover why people love you and want more of you

Be a successful Artist:  Get the knowledge, skills and confidence to succeed.

Learn the 30 most common mistakes artists make in business.


Click on a location below for details of that specific event:

John Paul Fischbach

John Paul Fischbach, Artistic Director – CEO & Founder Auspicious Arts Incubator
John Paul has crafted a life that is 50% independent art projects and 50% helping independent artists and arts companies with business and marketing skills. He has a long history of producing and directing theatre, film, festivals and site-specific events, from the 1984 Olympic Arts Festival in Los Angeles to the International Puppet Carnival in Melbourne.  He has lived and worked in the U.S., Denmark, England, Bali and Canada. 
On the creative side he has written a published a children’s book, Phillip the Penguin, directed several independent plays and opera.  In 2011 has completed his first film, Shoelace which has been screened world wide in over 30 festivals.  His trans-media project, True Secrets Melbourne  a smart-phone app was launched in 2013.  His newest project a comedy web series, Sex or Breakfast will be released in 2014. His book, The Australian Artist’s Survival Guide will be released this spring.

In 2007 he became an Australian Citizen and created The Auspicious Arts Incubator.  Over the past 7 years he has helped 1,000s of artists all over Australia build their confidence and get their business and marketing stuff together.  In 2014 he launched The Artists Transformation School --  the 8-week on-line version that gives artists everything they need to know to turn their creative passion into a business, watch a free webinar here.

We got our business Sh*t together

What about you?

Artist Transformation School Graduates 2014 see video here

Secrets of Success: OUTLINE OF THE DAY 1

For independent artists, small-medium companies and arts organisations
Morning 8:30am for 9:00am start - 1:00pm  -- The Business & Your Beliefs
The morning seminar is a fast passed fun run through of the knowledge, information, tools and confidence you need to understand your art as a business and to succeed in running / starting an arts business.
What is an arts business? and what to do to have a successful one.
You’re an entrepreneur: deploy your creativity to make a living.
The money stuff:  get it, manage it, invest in yourself.
Manage your time:  balance the art and the business.
Manage your mind: eliminate limiting beliefs
Afternoon 2:00pm – 6:00pm  -- Marketing  & Confidence
The afternoon includes experiential learning activities that make a profound change in the way you see yourself and your art.
Goals and results:  set goals and visualise results
Your future success: plant the image of success in your personal time line.
Customers and marketing:  why people love you and want more of you.
How to sell yourself and your art: Don’t sell . . . share your brilliance.
Use smarter more effective marketing:  stop spruiking the product, identify the benefits
BONUS: The afternoon also includes information about how to progress with the work from today by leaning about the incubator’s on-line training program,  The Artists Transformation School.
Secrets of Success: OUTLINE OF DAY 2 - Optional extra for those running an arts business
Put on your CEO Hat with a proven Coach - Business planning Strategy Session 
2-3 hour Master Mind round table coaching experience for a maximum group of 12 artists who are more serious about their arts business and want to become a #ThrivingArtist.

Artists who have an operating artistic practice or arts business and want to take their business up a notch are invited to attending a Master Mind group coaching session on Day Two.

• Share your present strategic positioning
• Identify your personal goals and your desired future state
• Discuss obstacles to achieving success
• Workshop challenges and strategies specific to your situation.
• Network with other ‘serious’ artists in your region
• Build a Next Steps action plan to propel your arts business.



Interested for the future? Please put in an EOI for future events - with enough interest, we'll come to you!


EOI for future eventsCardinia: BOOK NOW
Cardinia Event Details

30 & 31 July, 2016


Bass Coast: BOOK NOWBass Coast Event Details

16 & 17 July, 2016

Bass Coast: BOOK NOWCardinia: BOOK NOW